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Head of Marketing at Strive Cloud
Digital Content Strategy Director at IKEA
People creating digital products can learn a lot from games. Games famously have the highest adoption rates, and their UI and UX are renowned. However, there's more to a game than points, badges, and flashy animations.
Players say 'this game' at the start and refer to it as 'my playthrough' at the end. We'll explore why that is and discuss how and if you should apply such techniques to your own products.
We'll also talk about why 'just add gamification' isn't the right approach.
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