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Enabling businesses to reach customers with the right content, feature, or plan at the right time
User personalization platform / 11-month engagement
About the project
All-in-one user customization platform that helps businesses improve customer engagement and retention. The platform gathers and analyzes changes in customer’s behavior across different devices and tailors content, offers, features, and prices accordingly.
Product features
Data streaming with Kafka
The application uses Kafka, Amazon SNS services and S3 to provide a robust solution for Collecting important data from users for further cohort analysis, user segmentation and profile enrichment.
Real-time Metrics Collection
Based on the user’s previous trips, the app's algorithm can assign a trip's purpose automatically, leaving the user the possibility to edit the journey’s details. In case of any issues like lost connectivity, the solution suggests the users optimal solutions fix the gap trips.
A/B Testing for Prompts
The app is audit-proof, the user can generate a report within just a few clicks and send it to the tax office right from the app.
User Segmentation
​Users can group their customers based on specific criteria such as behavior, demographics, and interests to create personalized campaigns for each segment increasing customer engagement.
3rd party integrations
Various integrations like Salesforce, Sendgrid, Stripe, Zendesk, Shopify, Zuora, Braintre save time and provide users with access to rich data helping them to create more personalized campaigns for their audience.
Low-code approach
The low-code approach enables even non-technical users effortlessly create and deploy user engagement campaigns that capture their audience's attention.
Services
Backend development
Frontend development
Technologies
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Backend: Ruby, Rails API (v6)
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Data: MySQL, DynamoDB, Redis, Kafka
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Cloud: Kinesis, AWS, Docker, AWS Lambda,
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Frontend: Vue, Vuetify, Vuex, Cypress BDD
Product Team
1 backend developer
1 frontend developer
The solution
architecture
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