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Software Engineering
for
MarTech Industry

Scale digital marketing products, craft new solutions, and provide an enhanced experience for customers with our expert MarTech development services.

DELIVERED

PROJECTS USED BY

AstraZeneca
Nike
DHL
Sky
Retool
3M

Our Core Services

EDIT TEXT || Whether you are a healthcare provider looking to streamline your operations, a healthcare organization seeking to improve patient care.

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Frontend Development

Web, desktop, and mobile applications designed for seamless marketing operations and real-time data visualization.

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Backend Development

Advanced backend systems to handle data processing, storage, and retrieval for marketing platforms.

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Cloud Solutions

Scalable cloud solutions for managing and processing large volumes of marketing data efficiently.

Specialized Solutions 
for MarTech Industry

We leverage the latest technologies and development best practices to ensure that our solutions are secure, scalable, and efficient.

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Campaign Management

Advanced tools and strategies for planning, executing, and optimizing multi-channel marketing campaigns.

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Customer Personalization

Sophisticated personalization techniques to deliver targeted content and offers based on customer data and behavior.

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Automation Services

Robust automation solutions for streamlining marketing workflows, including email campaigns, social media posts, and lead nurturing.

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Data Integration

Seamless integration with third-party platforms such as Salesforce, HubSpot, and Google Analytics for unified data management and analysis.

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Analytics & Reporting

High-precision analytics and reporting services to track performance, measure ROI, and gain actionable insights.

Technical Expertise

How we can help

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Data integrations

Connect and transfer data between different applications and services such as CRM, email, social media, and databases.

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User Management

Administrators can control access to various features and data, ensuring that sensitive information is restricted to authorized users only.

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Real-time Metrics Collection

Gather and analyze marketing data in real time to track performance, measure campaign effectiveness, and make data-driven decisions quickly.

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User Segmentation

Group customers based on specific criteria, such as behavior, demographics, and interests, to create personalized campaigns for each segment, increasing customer engagement. 

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3rd party integrations

Seamlessly integrate with a variety of third-party services such as Salesforce, SendGrid, Stripe, Zendesk, Shopify, Zuora, and Braintree.

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Visual workflow editor

Create the drag-and-drop interface, allowing users to create complex workflows without writing code.

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Webhooks

Automation of workflows by triggering actions in response to real-time events or data changes through webhooks.

Our expertise 

in MarTech Industry

MarTech expertise and domain knowledge with business-oriented approach to development results in effective digital solutions.

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Workflow Automation Platform
The platform provides a visual interface 
for building workflows, allowing users 
to connect to over 220 different apps 
and services.
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RevOps 

Integrations
Quote-to-cash platform for Software Businesses, which helps Sales close deals faster with automation in the buying process.
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User Personalization Platform
All-in-one user customization platform 
that helps businesses improve customer engagement and retention.

Why clients choose Radency

Our team of experienced developers has a deep understanding of the martech industry and is up-to-date with the latest trends and technologies to develop top-quality software solutions.

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Our collaboration models

Looking for end-to-end product development or just scaling-up 
your in-house team? We're here to help.

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Dedicated Development Team

Radency builds an efficiently managed dedicated team to cover your technology-driven needs. Either led on your side or by Radency – you determine the preferred degree of involvement, while we ensure radical efficiency and full visibility into the

project progress. 

Avg. Team Size: 3-5 Teammates

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Team Extension

Fully vetted Radency software engineers join your team on a full time basis with 100% dedication to your project. Working with them is exactly like working with your own team: direct communication, full accountability, transparency and shared goals. 

Avg. Team Size: 1-3 Teammates

Frequently asked questions

  • How long does it take to build an eLearning solution?
    Project scope and team size are the main factors that influence the time required to develop a custom solution. The scope depends on the project goals - whether it’s an MVP aimed at testing the market, raising investment and finding product market fit, or it’s a refined product built to last. For the former, a team of 2-3 developers will cope with the task within 3-6 months. For a more sophisticated and performant platform, the same team may need 12-24 months of active development.
  • Do you build solutions for other industries besides education?
    Yes. We help Startups and SMBs develop EdTech solutions not only for the educational sector but also for other industries such as finance, retail, healthcare, manufacturing, and others.
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Schedule a call 
for top MarTech solutions

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